![]() Needless to say that premium AdGuard products for Windows, Mac, and Android work on the network-level and are not affected by this change. AdGuard Home might be in its early stages, but every recent news reinforces my belief that this is the future of content blocking. Element blocking feature allows blocking of ANY unwanted element on the page. This is the reason why we spend so much time developing products that do not depend on those, who control ecosystems. AdGuard blocks all ads including video ads, interstitial ads and floating ads, pop-ups, banners, advertisements, and text ads. Surprisingly enough, usually, it is being done in the name of security and privacy. Google ( 1, 2), Apple ( 1, 2), and even Amazon ( 1) (who would have thought!) slowly deprive users of control over their data. So what do we think about it? I'll be blunt, we at AdGuard are sick and tired of what's going on with large ecosystems during the last couple of years. The new proposed API is not final, and there is a chance that in the end, the solution will not be too bad. How much worse depends on the outcome of this discussion (please don't comment there if you are not a developer). It just means that they will become worse. It does not mean that ad blocking extensions for Chrome will cease to exist. So they had two options: invest more time into the manual review process or limit extensions capabilities. It is not a secret that Chrome Web Store is full of spyware and even malware. They genuinely want to make the extensions platform more secure and improve the situation with users privacy. ![]() In my opinion, Google does NOT intend to kill ad blockers. We are receiving numerous questions about this situation, and in this post, I'd like to clarify our position. The proposed change in its current state will cripple or even effectively kill a lot of extensions, and it will significantly reduce the capabilities of ad blockers including AdGuard Chrome extension. Google is going to change Chrome's extension platform. ![]()
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